When launching a business, it is important to know who will be buying your product or service. On a very basic level it may be easy to identify who will need/want your product, i.e. if you sell baseball bats, your target audience will be baseball players. This however, is just a starting point of clearly identifying your target audience. In order to drive marketing and sales, it is important to dig deeper and identify how your audience lives and makes purchases. If you advertise in newspapers but those baseball players get their news from an app, you miss an opportunity to connect and get their attention. We have created a worksheet to help you clearly identify your target audience. You might be surprised how knowing your audience will help you generate content and bring in the sales you desire.
Do you know what Responsive Web Design is? If not, let me fill you in.
Responsive web design is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). To put it simply, a responsive web design is one that automatically resizes to the screen you are viewing it from.
Did you know that statistics show that over 52% of internet users use their mobile phone. If your website is not responsive, you could be missing out on sales and you are definitely not making the online experience easy for your customers.
I love Squarespace sites because responsive web design is standard. Some web companies will charge you thousands of dollars to rewrite an old website or design a responsive site but Squarespace is a beautiful platform that won't bust your budget.
If you are looking for a new website, I would love to help and answer any questions you might have.
Don't get left behind with a site that isn't mobile friendly!
The other night, my husband Michael and I were riding in the car and discussing random every day things when we somehow landed on a conversation about how there are people making very significant income (like 10 to 30k per engagement) just sharing their passion.
Of course my first thought was "I want to make 10k in a day, just sharing my passion", because let's be honest, I am motivated by dollar signs. $$$ = YES please!
As thrilling as the idea of making all the $$$ is, this lead to a deeper conversation where I realized I am not currently crystal clear on my passion. I've had lots of short lived ventures over the years that I was excited about and while I can be pretty passionate about any number of things that pull on my heart strings at any given time, I can't quite put my finger on a big theme or thing that fuels my daily grind. I don't like that.
I have spent a lot of time figuring out who I am and I have lots of ideas about making an impact on the world around me. I have not spent enough time honing in on exactly what message I want to share with the world and how I want to share it.
I have some work to do! It's time to clarify and I am excited to uncover some cool stuff.
What is your passion? How did you know? How do you share it with the world?
There I said it. I thought Moms we're whiny, parenting couldn't be that hard - and seriously, is WINE really that necessary?!
I am sorry! Sincerely. SO. VERY. SORRY.
Michael and I have been taking care of my 3-year-old niece for the last 7 weeks and I have an entirely new perspective and RESPECT for every single mom out there. Parenting is NO JOKE, but you already know that. You hustle. You wipe noses. You make lunch. You clean the house. You work. You plan surprises. You "are mean". You clean the house. You don't sleep. You wash laundry. You watch cartoons and listen to Disney songs. You make crafts. You go to the park. AND you still manage to take a shower, get dressed and be kind?! You are my heroes!
This 7-week-in pseudo mom, gets it!! Parenting is exhausting (as well as incredibly rewarding)! I just want to give you a shout out - because lady, you are AMAZING!! I am proud of you, thankful for you and have mad respect for you.
Now, go pour yourself a glass of wine. YOU DESERVE IT!