When launching a business, it is important to know who will be buying your product or service. On a very basic level it may be easy to identify who will need/want your product, i.e. if you sell baseball bats, your target audience will be baseball players. This however, is just a starting point of clearly identifying your target audience. In order to drive marketing and sales, it is important to dig deeper and identify how your audience lives and makes purchases. If you advertise in newspapers but those baseball players get their news from an app, you miss an opportunity to connect and get their attention. We have created a worksheet to help you clearly identify your target audience. You might be surprised how knowing your audience will help you generate content and bring in the sales you desire.